Softing welcomes you as a visitor to our website and appreciates your interest in our products and services for the business units automotive, industrial, and IT networks.
Softing is very serious about taking steps to protect your data and ensure data confidentiality. Softing wishes to inform you about the items of data that are collected when visiting our website, and how we process and utilize this data.
1. Responsible party
The responsible parties in terms of data protection regulations are Softing AG, Softing Automotive Electronics GmbH, Softing Industrial Automation GmbH, and Softing IT Networks GmbH to the extent that the aforementioned companies collect, process or use data. For further information on the responsible entity, please refer to our imprint at https://company.softing.com/de/impressum.html.
3. Data processing on the website
3.1 Personal data
Personal data allows concrete conclusions to be drawn about a person. This includes information such as the company, name, date of birth, address, telephone number and e-mail address of visitors to our website.
Softing collects, processes, and uses personal data only in accordance with the statutory data protection provisions.
3.2 Purpose of Collection, Processing or Use
The information Softing receives from you helps us to maintain and continuously improve our high standard of personal service. We use your information only as described in this statement and in accordance with the legal data protection regulations.
Softing uses your information for the following purposes:
- to process orders, deliver ordered products and provide services.
- to inform you about product announcements, product discontinuations, software updates, software upgrades, security patches, system enhancements, special offers and other.
- to update and maintain our records so that our products and services reach the right people.
- to provide general information about our products and services
- to adapt our information to your needs in order to optimize our information offering.
- to create personal areas and protected content (e.g., user account).
- to ensure and control the quality of information and consultation during contacts with Softing.
- to contact you, answer customer inquiries, provide information on shipping and billing matters.
- to conduct voluntary customer surveys.
- to process job inquiries.
- to fulfill contractual obligations.
- to analyze malfunctions and manage our website.
- to prevent abuse or other unlawful activities.
If you have subscribed to one of our newsletters by confirming the button provided for this purpose, we will collect and use your e-mail address to send you the newsletter. You can revoke your consent at any time with effect for the future (e.g., by clicking on the unsubscribe link, which you will find in every newsletter).
To confirm your registration, we use the so-called double opt-in procedure. This means that we will send you a confirmation e-mail before sending the first newsletter, with which you can confirm the newsletter subscription by clicking on the link provided for this purpose. You will only receive our newsletter after confirmation.
3.4 Support Form
Softing provides a support form on its website. If you contact Softing via this form, Softing will process the personal data (title, name, company, professional contact data, product information) you provide for the purpose of processing, documenting, and tracking your request on the basis of Art. 6 para. 1 lit. b DSGVO or Art. 6 para. 1 lit. f DSGVO.
To process your request, Softing uses the "Service Cloud" product from Salesforce.com Germany GmbH (hereinafter "Salesforce"), Erika-Mann-Str. 31, 80636 Munich, Germany. The aim is to be able to answer your support requests faster and more accurately and thus improve our customer service. The Service Cloud is based on the Salesforce Customer Success Platform. The processing of personal data by Salesforce, is carried out exclusively on our behalf and according to our instructions and is contractually stipulated by signing the order processing agreement and the standard contractual clauses (SCC). The legal basis for the processing is legitimate interest (Art. 6 para. 1 lit. f DSGVO). By submitting your support request via, your data will be transferred to Salesforce. If you do not agree with this data transfer, please contact us by other means (e.g., contact form, phone, mail). All information on data protection at Salesforce can be found at https://www.salesforce.com/de/company/privacy/.
3.5 Customer Portal
The data entered during registration will be processed and used only for the purposes of using the online customer portal, in compliance with the applicable data protection regulations. The data collected can be seen from the input mask as part of the registration process. The legal basis for the data processing within the scope of the registration and for the use of the customer portal is Art. 6 para. 1 lit. b DSGVO.
The registration is only completed when the customer clicks the activation link after registration and confirms the registration (double opt-in).
The user relationship shall end when the customer deregisters by notifying Softing in writing (by mail, fax, or e-mail).
3.6 Disclosure of personal data
Personal data will not be passed on to third parties. In particular, the sale of customer information is not part of our business. A transfer is possible to the following extent:
- to our service providers, e.g., for package delivery, mail delivery, credit card payment or processing of a training course.
- to public authorities if a court or other official order exists.
- to other third parties if there is a corresponding legal obligation, if such disclosure is necessary to protect our rights as well as the rights of our customers, e.g., to assert or defend against legal claims
if you have consented to it: to create our newsletter, we use third party companies. For this purpose, we forward your data to the required extent to these third companies, which use this data to the required extent. You can revoke this consent at any time with effect for the future (e.g., by clicking on the unsubscribe link, which you will find in every newsletter).
The use of all company websites requires consent for those cookies that are absolutely necessary for operation. In addition, you can give us consent for the use of other cookies (Analytics, Marketing, External Content). This request is made before the first use of our websites and serves as the legal basis for the processing of personal data (title, name, company, IP address, user information, etc.), which are automatically collected by our websites, on the basis of Art. 6 para. 1 lit. a DSGVO. As a precaution, it is pointed out that the functions of our websites may be limited if cookies are deactivated or removed.
Detailed information on the cookies used can be found in our cookie banner under "More information". In this, you can adjust your cookie settings at any time and revoke your granted consent with effect for the future.
3.8 Use of third-party providers
3.8.1 Google services
The responsible party for all Google services: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. As a rule, the legal basis for data processing is your given consent pursuant to Art. 6 (1) lit. f DSGVO. In exceptional cases, we invoke our legitimate interest.
We have concluded an order processing agreement with Google, including standard contractual clauses.
Google Tag Manager
We have integrated components of DoubleClick by Google on our website for marketing purposes and the optimization of our pages. DoubleClick by Google transfers data to the DoubleClick server with each impression as well as with clicks or other activities. This prevents, for example, that advertisements are displayed twice. A DoubleClick cookie does not contain any personal data but may contain additional campaign identifiers. A campaign identifier serves to identify the campaigns with which you have already been in contact on other websites. As part of this service, Google obtains knowledge of data that Google also uses to generate commission statements.
Google Ads Conversion Tracking
To advertise our services and increase our reach, we use the Google Ads Conversion Tracking tool. With this we see which keywords, ads and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then make a conversion. When you click on a Google Ads ad, a cookie is set on your device. We can therefore recognize that you have reached our website via the ad. We do not receive any personal data from you. Google provides us with a report with only statistical evaluations (e.g., total number of clicks on our ads). The legal basis for the processing is your given consent.
Our websites use the external map service "Google Maps". This service enables us to present our websites in an appealing way by loading map material from an external server. The required data is usually requested from a Google server in the USA. As a result of this request, information such as your IP address and the web pages you have visited are usually transmitted to a Google server in the USA and stored there for several months. The use of "Google Maps" is in the interest of an appealing presentation of our online offers.
We use Google Analytics as a web analysis service. IP anonymization is activated on all company websites, so that the IP address of users is shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating the use of the website by users, compiling reports on website activity, and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
You can prevent the storage of the cookies used by selecting the appropriate settings on your browser software. However, this offer informs users that in this case they may not be able to use all functions of this website to their full extent. Users can also prevent the collection of data generated by the cookie and related to their use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
3.8.2 Pardot MAS
Our website uses the Pardot Marketing Automation System ("Pardot MAS") by Pardot LLC, 950 East Paces Ferry Road, Suite 3300 Atlanta, GA 30326, USA. Pardot MAS is a salesforce software module for recording and evaluating the use of a website-by-website visitors. The processing of personal data by Pardot LLC, is carried out exclusively on our behalf and according to our instructions and is contractually stipulated by signing the Standard Contractual Clauses (SCC). The legal basis for the processing is consent (Art. 6 para. 1 lit. a DSGVO). If you give us consent to use Pardot (via cookie banner), Pardot MAS records your click path and uses it to create an individual usage profile using a pseudonym. For this purpose, cookies are used, which allow a recognition of your browser. All cookies only receive the generated number code, so that personal conclusions are not possible. You can revoke your consent at any time with effect for the future. In addition, you can deactivate the creation of pseudonymized usage profiles at any time by configuring your Internet browser so that cookies from the domain "pardot.com" are not accepted. However, this may lead to certain restrictions in the functions and user-friendliness of our offer.
Cloudflare generally only forwards data that is controlled by website operators. The content is therefore not determined by Cloudflare, but always by the website operator itself. In addition, Cloudflare may collect certain information about the use of our websites and process data sent by us or for which Cloudflare has received appropriate instructions. In most cases, Cloudflare receives data such as contact information, IP addresses, security fingerprints, DNS log data, and performance data for websites derived from browser activity. Log data helps Cloudflare detect new threats, for example. This allows Cloudflare to ensure a high level of security protection for our websites. Cloudflare processes this data as part of the Services in compliance with applicable laws. Cloudflare stores your information primarily in the United States and the European Economic Area. Cloudflare may transfer and access the information described above from around the world. Generally, Cloudflare stores user-level data for less than 24 hours. For more information about Cloudflare's privacy practices, please visit https://www.cloudflare.com/de-de/privacypolicy/.
3.8.4 Cookie Opt-In Extension
For our Consent Management we use the Cookie Opt-In Extension for TYPO3, which is offered by the company Stefan Galinski Internetdienstleistungen, Bahnhofstr. Gernrode 52, 37339 Gernrode. We have implemented the Consent Management in order to comply with legal obligations. Data processing is carried out exclusively on our behalf and on servers in Germany. Further information on data protection at the company can be found at https://www.sgalinski.de/datenschutz/.
3.9 Social plugins
On our website, you will also find so-called "social plug-ins" in some cases. These are functions of the respective social network that you can use, for example, to share content from our website with your friends in social networks or to recommend this content to others. The plug-ins can be recognized by the respective logos or the "share button" ("recommend"). We currently use social plug-ins from the following providers:
We use plug-ins from LinkedIn Corporation("LinkedIn"), 2029 Stierlin Court, Mountain View, CA 94043, USA on our websites. If you access LinkedIn from our site, LinkedIn collects information from the devices and networks. Already when you call up our website, a direct connection to the LinkedIn servers is established via your browser. LinkedIn automatically receives the URL of the website from which you came or the page to which you are redirected. LinkedIn also receives the Internet Protocol ("IP") address of your computer or the proxy server through which you access the Internet, as well as information about your computer's operating system and the web browser you use, your mobile device (including the mobile device identifier available through your mobile device's operating system), your mobile device's operating system (if you access LinkedIn through a mobile device), and the name of your Internet service provider or mobile carrier. LinkedIn may also receive location data through this. If you are logged in as a member of LinkedIn via your account during your visit to our website and link the content of this website on your LinkedIn profile, LinkedIn can assign your visit to this website to your user account. The current data protection information, from LinkedIn, in particular information on your rights and settings options can be accessed at the following website: https://www.linkedin.com/legal/privacy-policy".
Twitter is a microblogging service of the American company Twitter, Inc. (795 Folsom St., Suite 600, San Francisco, CA 94107). When you use Softing services, e.g., when you visit one of our websites that contains a Twitter button, your browser also establishes a direct connection to Twitter's servers and loads the button from there. This transmits the information to Twitter that Softing has been called up. Even if you are not logged in, Twitter may collect and store usage data.
If you click on the Twitter buttons at Softing and "tweet" information via the Twitter window that opens, you transmit the tweeted information to Twitter. This information is then published in your Twitter user profile.
Our website uses plugins from Youtube.de/Youtube.com, which - represented by Google Inc. - is operated by Youtube, LLC, Cherry Ave, USA. If you call up Internet pages of our website that are provided with such a plugin, a connection is established to the YouTube servers and the plugin is displayed on the Internet page by informing your browser. This transmits to the Youtube server which of our Internet pages you have visited. If you are logged in as a member of Youtube, Youtube assigns this information to your respective personal user accounts of these platforms. When using these plugins, such as clicking/starting buttons of a video or sending a comment, this information is assigned to your e.g., Youtube user account, which you can only prevent by logging out before using the plugin.
4. Information security
Softing takes all reasonable technical and organizational security measures to protect your personal data against deletion, alteration, loss, misuse, unauthorized disclosure, or access.
If you send us information by e-mail, confidentiality is not guaranteed because the contents of e-mails can be viewed by third parties. Confidential information should only be sent to us in person or by mail.
Softing does not collect, process, or use personal data from minors. If Softing learns that personal data of minors has been used unknowingly, this data will be deleted immediately.
6. Your rights
Art. 15 DSGVO: Right to Information
You have the right to request confirmation as to whether personal data concerning you is being processed. If this is the case, you have the right to information about this personal data and to the information listed in detail in Art. 15 DSGVO.
Art. 16 DSGVO: Right to rectification
You have the right to have inaccurate data concerning you corrected without delay and/or to have incomplete data stored by us completed.
Art. 17 DSGVO: Right to deletion
You have the right to request the deletion of your personal data if one of the reasons described in Art. 17 DSGVO applies. However, this right does not apply if the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims.
Art. 18 GDPR: Right to restriction of processing
You have the right to request the restriction of the processing of your personal data if one of the conditions listed in Art. 18 DSGVO applies. This applies, for example, to situations where you have objected to the processing as long as it has not yet been determined whether our legitimate grounds prevail.
Art. 19 DSGVO: Right to information
If you have asserted the right to rectification, erasure, or restriction of processing against the controller, the controller is obliged to inform all further recipients to whom it has disclosed your personal data. Unless this notification proves impossible or involves a disproportionate effort. You are entitled to be informed about these recipients.
Art. 20 DSGVO: Right to data portability
You have the right to receive your personal data that you have provided to us or to request that it be transferred to another controller, insofar as this is technically feasible.
Art. 7 (3) DSGVO: Right to revoke consent given
You have the right to revoke given consents at any time with effect for the future. In this case, we will immediately delete the data concerned, unless further processing can be based on a legal basis for processing without consent.
Art. 21 DSGVO: Right of objection
If data is collected based on Art. 6 (1) (f) (data processing for the protection of legitimate interests), you have the right to object to the processing at any time on grounds relating to your particular situation. We will then no longer process the personal data.
Art. 77 DSGVO: Right to complain
If you believe that the processing of personal data concerning you, violates the GDPR.
7. inquiries and suggestions
Softing will process inquiries about your personal data that Softing uses accordingly, in particular provide justified information and make corrections, additions or deletions.
Our data protection officer will also be happy to answer any other questions or suggestions you may have regarding data protection at any time at the following address:
Softing's Data Protection Officer:
Mr. Robert Jeffares
Data Business Services GmbH & Co KG
8. Online Dispute Resolution
The EU Commission provides an online platform for online dispute resolution (ODR platform) in consumer matters. You can reach this platform on the Internet at ec.europa.eu/consumers/odr/.
Last updated: October 2022
Softing IT Networks GmbH
Tel: +49 89 45 656 660
Fax: +49 89 45 656 656